The game cartridge was originally released in 1985 for the popular Nintendo Entertainment System console, according to Dallas-based
Heritage Auctions, which ran Friday’s auction.
The winning bid broke the record for the most ever paid for a video game, according to Heritage. A mint-condition copy of the same game
sold for $100,150 in February 2019.
This version of
Super Mario Bros. was particularly rare because the box with a cardboard hang tab underneath the plastic, an indication that it was produced after Nintendo started using shrink-wrap to seal the games rather than stickers, the company
said in a news release.

Listed in excellent condition, Heritage said it is the highest-graded copy of the game the company has ever sold.

The video game auction brought in almost $700,000, according to Heritage.

A prototype of the never-sold Sega Pluto-02 Console brought in a winning bid of $84,000. The prototype, from Sega’s canceled project to create a second model of the Sega Saturn console, never was released to the public, according to Heritage.

A copy of Mike Tyson’s Punch-Out!! sold for $50,400. and one of the first sealed copies of Super Mario Bros. 3 sold for $38,400. It’s believed to be one of less than 10 copies left in existence, Heritage said.

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